As part of its initiatives to enable
subscribers optimize their quality viewing
time, MultiChoice, Nigeria's premium pay-TV
operator has re-introduced DStv Mobile, a
tripartite partnership between MultiChoice,
MTN and Nokia which ensures that
subscribers get premium DStv content and
programming on their mobile phones.
The facility is the newest brand on DStv,
designed to take Nigeria into the innovative
and exciting realm of mobile television.
With a focus on cellphone technology, the
new tool has put Nigeria and at least three
other African countries on the international
map with its novel implementation of Digital
Video Broadcast Handheld (DVB-H) mobile
TV.
Joseph Hundah, Managing Director,
MultiChoice Nigeria said: "The DStv Mobile
offers a special bouquet of quality content
on premium DStv channels like CNN,
SuperSport 3Ni, SS 9, SS Update, Channel O,
AfricaMagic, Magic World, Cartoon Network,
TBN and NTA Plus." He added that Nigerians
need not worry about missing their
favourite DStv programmes, news, live
football matches including all matches of the
FIFA World Cup because DStv Mobile will give
them equal value that they can get from
their DStv on TV.
"The advantage of subscribing to DStv
MOBILE is that no matter where you are, as
long as you are connected to the DStv
MOBILE, you will not miss anything," he
added.
Mayo Okunola, General Manager of DStv
MOBILE Nigeria, said: "The relaunch of the
DStv Mobile as a special all-round
entertainment product from MultiChoice
Nigeria is long overdue. The product, which
has been in the market in the last two years,
has been greatly improved upon to excite
hard-working Nigerians who would not
want to miss their favourite programmes
on DStv. DStv Mobile puts TV in people's
hands and enhances Nigerians'
opportunities to get into the world of
mobile entertainment." He pointed out that
football lovers can watch the 2010 FIFA
World Cup live matches by using an MTN SIM
to connect to the network.
"The lack of adequate number of mobile
television handsets was a major draw-back
prior to this time, however we are proud to
announce that we have at least 100,000
mobile television enabled handsets in the
market with plans to increase the number in
the nearest future. Subscribers will be able
to view the Mobile TV channels in the
metropolitan areas of Lagos, Abuja, Ibadan,
Port Harcourt, Asaba, Aba, Enugu, Onitsha,
Benin City and Kaduna. Subscription for DStv
Mobile remains free until April 2011," said
Mr Okunola.
Mr Okunola further said that the DStv Mobile
is an evidence of Nigeria's rising profile as
one of the fastest growing markets for
technologically-advanced services and
applications. "The DStv Mobile demonstrates
the convergence of broadcasting and
telecommunication and operates on Digital
Video Broadcast-Handheld, DVB-H, a mobile
broadcast technology that allows for the
digital terrestrial broadcast of live television
and audio channels to a cellphone. DVB-H is
a type of broadcast technology that enables
you to watch crystal clear live TV with
outstanding sound quality. For our
customers, this means entertainment,
information and value added service on-
the-go, anywhere and anytime."
Phillip De La Vega, General Manager, Nokia,
said: "The DStv Mobile offers a great
opportunity for collaboration among three
organisations to bring convenience to the
customer. Nokia believes in connecting
people, and has found out that football and
other forms of entertainment programmes,
give Nigerians a lot of excitement. So, it is a
thing of joy for Nokia to, through DStv
Mobile, bring Nigerians interesting premium
content and many hours of viewing
pleasure on the go." He added that Nokia
has developed a new Nokia 5330 mobile
phone specifically for DStv MOBILE.
Kola Oyeyemi, General Manager, Consumer
Marketing, MTN Nigeria, said: "MTN's
partnership with DStv and Nokia is driven
by passion to satisfy the consumers.
Mobility has changed the way we live and
MTN is proud to be the first network to
launch the DStv Mobile because it is a
product that will enrich the lives of the
consumer." He called on Nigerians to join
Nokia, DStv and MTN in turning people's
lives around.
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