For the first time ever, America can now watch can now watch Nollywood
films in the comfort of their homes on major cable TV networks. See the
official press release after the cut...
A welcomed innovation in the entertainment industry is here, as Nollywood movies will now be available on major cable television networks in the U.S. courtesy of Brandcast Media, Inc. Nollywood, the leader in the African movie industry, is currently the third-largest producer of feature films in the world, ranking only behind Hollywood in the United States and India's Bollywood as number two. Viewers of Time Warner, Cox, partners and affiliate cable television networks will now be able to watch Nollywood movies On-Demand starting February 1st, 2013. This will be a boon to millions of cable subscribers of various cultural orientations in the U.S., Canada and the Caribbean.
A welcomed innovation in the entertainment industry is here, as Nollywood movies will now be available on major cable television networks in the U.S. courtesy of Brandcast Media, Inc. Nollywood, the leader in the African movie industry, is currently the third-largest producer of feature films in the world, ranking only behind Hollywood in the United States and India's Bollywood as number two. Viewers of Time Warner, Cox, partners and affiliate cable television networks will now be able to watch Nollywood movies On-Demand starting February 1st, 2013. This will be a boon to millions of cable subscribers of various cultural orientations in the U.S., Canada and the Caribbean.
With the addition of Nollywood movies to Cable TV
content, Brandcast Media, Inc. aims
to generate crossover appeal through the exposure of this unique content to over 40 million North American homes. The movies are carefully
selected high quality titles that will end the usual buyer's remorse
viewers experience with some Nollywood movies they purchase without
preview. There will be no endless parts, just one complete uninterrupted
movie viewing experience. With Cable, Nollywood fans that usually watch the
movies online will have no concerns about Internet speed or buffering, just when
the viewer is being captivated by the movie. About 80% of the movies to be
shown on ‘Nollywood Hits’ have never been seen.
Some of the high quality
productions to be featured on Nollywood Hits
On Demand include ‘Somewhere in Africa’, ‘Mind Games’, ‘Unwanted Guest’, ‘Married
But Living Single,’ etc., and will feature notable actors in the Nollywood
Industry such as Genevieve Nnaji, Van Vicker, Funke Akindele, Majid Michel,
Joke Silva, Omotola Jalade Ekehinde, Yvonne Nelson, and so many more.
“The
distribution of Nollywood
movies on major Cable networks in the U.S. is the next logical stage in
the growth of the Nollywood Movie Industry. It's a dream come true
for the many talents in the industry and the vindication of a culture often
marginalized in the western market; a real chance for bilateral acculturation
and the consequent achievement of crossover appeal for the movies as a cultural
export from Africa. Now the world will see the real life and style of Africa
in the comfort of their homes”. - Perry Umoh, President &
CEO, Brandcast Media Inc.
As a legitimate
global distribution channel, Nollywood
on major cable television networks will be an emergent answer to Nollywood’s
rampant piracy and lack of investment and theatrical release
interest. Nollywood’s presence on U.S. cable network giants will impact positively the industry’s revenue growth and
address existing piracy issues. These select Nollywood movies will be
available On Demand at $3.95 each.
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