The multiple-award winning singer was unveiled today as the new global creative director of Blackberry in New York.
"She believes in the product and technology," BlackBerry CEO Thorsten
Heins said in a statement. "We are excited she will be bringing to us
her enormous capabilities, as well as a vast network of relationships in
the entertainment, social media and business communities, to help shape
our brand and grow our business."
Alicia, who joined the CEO on stage, said:
"As global creative director, my goal is to inspire creativity with this
platform, and I'm so excited to jump right in. I want to bridge the gap
between the work phone and the play phone," she noted.
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