Uzuri lifestyle magazine debut

Saturday, May 15, 2010
Despite the proliferation of magazines in
the market, another lifestyle magazine has
hit the Nigerian market. Uzuri, which means
beautiful in Swahili language, is set to make
a difference in the media industry. The aim
is to celebrate beauty. “Our unique selling
point is “bringing out the best in you”, says
Mrs. Linda Okome, the Publisher of Uzuri
Lifestyle”.
She said too often, perceptions of Africans
have been shaped and led by driving forces
without their existential experience and no
one knows better than us the beauty that is
innate in the African. Therefore, trumpeting
that beautiful side of the African shall be the
the publication’s guide principle, she said.
Uzuri Lifestyle is an African magazine aimed
not at looking at the dark side of human
nature that all races possess, but rather
simply focusing on the beautiful side of
Africans, cherishing that side and nurturing
it.
A bi-mothly magazine, Uzuri focuses on true
life story and in a critical way. It publishes
shocking stories in a very unique way.
On what inspired her, Mrs. Linda Okome said
she was insired to come out with the
publication by the inadequate reading
materials in the country and the fact that
she has a good reading culture. “I read a lot
and I like information because information
is power. I laso want to get information
when I want. People also need to know
what is happening in their environment and
the materials we have here are not enough.
I have been out there in America and this is
my second year in Nigeria. When I came
back I discovered that the magazines here
are mostly on fashion and style. So, I
decided to do something different”.
Uzuri is a lifestyle magazine with
captivating contents which range from
sizzling cover stories to must-read articles
on intimacy, health, beauty, fashion, true life
stories and entertainment, as well as
opinions.
On why she used Uzuri, a Swahili language,
the publisher said it is because she wanted
something African and not Nigerian so that
it will not be perceived as a tribalistic
publication.